Conference Schedule
August 18 - 20, 2025
Monday, August 18
8 AM - 3 PM
Exhibitor Setup
Sponsors set up their booths in the Exhibitor Expo Hall
8 AM - 12 PM
Dealer Arrival & Registration
Dealers arrive and check in to receive their badges
12 PM - 1 PM
Lunch
Lunch is provided for all attendees
1 PM - 2 PM
Aurora Welcome
Welcome session for dealers
1 PM - 2:30 PM
Supplier Welcome Meeting
Welcome session for suppliers
4 PM - 6 PM
Exhibitor Expo & Expo Happy Hour
Dealers explore the Exhibitor Expo Hall; an open bar is provided from 5 - 6 PM
6 PM - 11 PM
Casino Night
Attendees mingle in and around casino tables: poker, craps, blackjack, and more! Dinner and drink stations will be scattered throughout the room.
Tuesday, August 19
6:30 AM - 7:45 AM
Breakfast
Breakfast is provided for attendees.
8 AM - 9 AM
Keynote: Pit Crew Culture
Keynote speaker Shaun Peet
9 AM - 11 AM
Dealer Educational Sessions
9 - 11 AM: Six Stages to Success: The IMPACT Selling Process, speaker Dan Markin
9 - 10 AM: The AI Effect: How Artificial Intelligence is Reshaping Cybersecurity, speaker Aaron Rush
10 - 11 AM: Price Meets Precision: Data-Driven Strategies for Dynamic Markets, speaker Jeremy Smallwood
11 AM - 12 PM
Commercial Vehicle Aftermarket Outlook: Trends, Disruptors, and Forecasts
John Blodgett from MacKay & Co. offers a summary of the state of the trailering industry
12 PM - 2 PM
Exhibitor Expo and Walking Lunch
Dealers explore the Exhibitor Expo Hall; food stations are provided
2 PM - 3 PM
Building a Championship Culture
Keynote speaker Shaun Peet offers insights on team building and company culture
3 PM - 5 PM
Dealer Educational Sessions
3 - 4 PM: Full Shelves, Full Potential: Improving Fill Rates for Supply Chain Access, speaker Jeremy Smallwood
4 - 5 PM: Beyond the Counter: How Digital Expectations are Reshaping Parts Sales, speaker Brad Buhl
4 - 5 PM: The AI Effect: How Artificial Intelligence is Reshaping Cybersecurity, speaker Aaron Rush
5 PM - 7 PM
Exhibitor Expo and Reception
Dealers explore the Exhibitor Expo Hall; an open bar is later provided. Magician David Ranalli performs magic tricks throughout the crowd.
7 PM - 9 PM
Appreciation Dinner & CEO Speech
Aurora Parts CEO & President Brad Fulkerson speaks about the past year. A sit-down dinner is provided.
9 PM - 11 PM
Entertainment
Enjoy a spectacular performance by magician David Ranalli.
Wednesday, August 20
6:45 AM - 8 AM
Breakfast
Breakfast is provided for attendees.
8 AM - 8:30 AM
Shuttle to Lucas Oil Stadium
Make your way to Lucas Oil Stadium, home of the Indianapolis Colts!
8:30 AM - 11:30 AM
Lucas Oil Stadium Field Day
Compete against other attendees in a variety of Field Day activities.
11:30 AM - 12:30 PM
Box Lunch and Shuttle to J.W. Marriott
A boxed lunch is provided. Return to the hotel.
1 PM and After
Departure
Attendees depart the conference.