John Blodgett
VP Sales & Marketing, MacKay & Co.
Session: Commercial Vehicle Aftermarket Outlook: Trends, Disruptors, and Forecasts
Join us for an insightful session exploring the landscape of the trailering aftermarket industry. Starting with a look at the broader economic environment – including an update on tariffs – John will delve into truckable economic activity and finish with a forecast for the 2025-2026 market. Attendance is a must for those navigating the challenges and opportunities ahead in the trailering aftermarket industry.
About the Speaker: John Blodgett started working for MacKay & Company in 1994 as project manager overseeing single and multi-client research projects. Today, Blodgett is the Vice President, Sales and Marketing, responsible for client contact for single and multi-client projects.
Rosanna Madden
Customer Success Manager, Corcentric
Session: From Fragmented to Focused: Unlocking the Benefits of AP Consolidation
About the Speaker: Rosanna is a Customer Success Manager at Corcentric, where she supports Aurora Parts in driving adoption and growth of the FleetPerform program. With a background in onboarding, strategic engagement, and operational execution, she helps clients and their networks streamline invoicing and payment processes while maximizing program value. Rosanna partners closely with cross-functional teams to deliver results that improve cash flow, reduce disputes, and enhance buyer and seller experiences.
Aaron Rush
Cybersecurity Solutions Specialist, Converge
Session: The AI Effect: How Artificial Intelligence is Reshaping Cybersecurity
Aaron will focus on documenting the state of cybersecurity in 2025. He will be providing considerations for organizations and individuals to secure themselves while aligning with industry recognized best practices. Attendees will come away with a developed understanding of the current cybersecurity threat landscape (i.e who are the attackers, understanding the business of cybercrime, most common attack paths, financial impact of a data breach). He will also be focusing on the growing impact of Artificial Intelligence to Cybersecurity.
About the Speaker: With his master's degree in business administration, Aaron has dedicated the past 7+ years to helping enable business leaders to make informed decisions regarding cybersecurity risk and improve their organization's information security posture.
Dan Markin
Vice President of Sales Strategy and Consulting
Session: Six Stages to Success: The IMPACT Training Process
One of the key factors that separates truly great sellers from others is their ability to communicate value and build trust. When sales professionals gain trust early on and position themselves as strategic advisors, they gain a huge edge over the competition. In this interactive session, Dan will share insight to help you and your team better align the value of your product to the customers' needs and wants. You'll learn how to:
• Help your sales team better understand and sell value
• Build trust and communicate value with buyers
• Understand which buyers are truly qualified
• Handle buyer objections more effectively
About the Speaker: Dan Markin brings over 20 years of senior leadership experience to The Brooks Group, with expertise in B2B sales training, leadership, and strategy. As Vice President of Sales Strategy and Consulting, he uses a proven methodology based on human behavior and motivation to help sales teams build trust, adopt a consultative approach, and drive breakthrough results. Dan is passionate about coaching salespeople to leverage their strengths for lasing success.
Jeremy Smallwood
Advisor, KEA Advisors
Session: Full Shelves, Full Potential: Improving Fill Rates for Supply Chain Success
About the Speaker: Jeremy Smallwood has over 33 years of experience in the heavy truck industry. His background is Fixed Ops. He specializes in the parts department and can maximize any inventory to produce results on inventory integrity, and inventory profitability. He loves a challenge, and loves finding the one thing that makes a difference. He enjoys working with people to make them better personally, and professionally. He has a passion for teaching.
Chris Norris
Advisor, KEA Advisors
Session: Full Shelves, Full Potential: Improving Fill Rates for Supply Chain Success
Brad Buhl
Chief Revenue Officer, Broadleaf
Session: Beyond the Counter: How Digital Expectations are Reshaping Parts Sales
Stay relevant in a rapidly digitizing aftermarket. Brad will show how the evolving expectations of parts buyers – from fleets to independent operators – drive a demand for digital access and transparency. Learn to respond with practical digital strategies which lay the foundation for long-term competitiveness while also improving customer experience.
About the Speaker: Brad is the CRO of Broadleaf Commerce, an Inc. 5000 enterprise ecommerce platform provider for B2B and B2C retailers, including The Buckle, O'Reilly Auto Parts, and Motorola. And Aurora Parts, of course.