Conference Schedule
August 18 - 20, 2025
Monday, August 18
8 AM - 3 PM: Exhibitor Setup
Grand Ballroom 6 - 10
Sponsors set up their booths in the Exhibitor Expo Hall
8 AM - 12 PM: Dealer Arrival & Registration
Registration
Dealers arrive and check in to receive their badges
12 PM - 1 PM: Lunch
Grand Ballroom 5
Lunch is provided for all attendees
1 PM - 2 PM: Aurora Welcome
Grand Ballroom 5
Welcome session for dealers
1 PM - 2:30 PM: Supplier Welcome Meeting
Grand Ballroom 3 - 4
Welcome session for suppliers
2 PM - 3:45 PM: General Sessions
2 - 2:45 PM: Get the Scoop: What's New with Aurora Parts Platforms?, speaker Nick Skelton
Grand Ballroom 5
3 - 3:45 PM: Proven Performance: The Power and Capability of Pro-Par and Pro-FIT, speaker Shelley Sheagley
Grand Ballroom 5
4 PM - 6 PM: Exhibitor Expo & Expo Happy Hour
Grand Ballroom 6 - 10 & Prefunction
Dealers explore the Exhibitor Expo Hall; an open bar is provided from 5 - 6 PM
6 PM - 11 PM: Casino Night
Grand Ballroom 1 - 5
Attendees mingle in and around casino tables: poker, craps, blackjack, and more! Dinner and drink stations will be scattered throughout the room.
Tuesday, August 19
6:30 AM - 7:45 AM: Breakfast
Prefunction
Breakfast is provided for attendees.
8 AM - 8:45 AM: Keynote: Pit Crew Culture
Grand Ballroom 5
Keynote speaker Shaun Peet
9 AM - 10:45 AM: Dealer Educational Sessions
9 - 10:45 AM: Six Stages to Success: The IMPACT Selling Process, speaker Dan Markin
Grand Ballroom 1 - 2
9 - 9:45 AM: The AI Effect: How Artificial Intelligence is Reshaping Cybersecurity, speaker Aaron Rush
Grand Ballroom 3 - 4
10 - 10:45 AM: Price Meets Precision: Data-Driven Strategies for Dynamic Markets, speaker Chris Norris
Grand Ballroom 3 - 4
11 AM - 11:45 PM: Commercial Vehicle Aftermarket Outlook: Trends, Disruptors, and Forecasts
Grand Ballroom 5
John Blodgett from MacKay & Co. offers a summary of the state of the trailering industry
12 PM - 1:45 PM: Exhibitor Expo & Walking Lunch
Grand Ballroom 6 - 10
Dealers explore the Exhibitor Expo Hall; food stations are provided
2 PM - 2:45 PM: Building a Championship Culture
Grand Ballroom 5
Keynote speaker Shaun Peet offers insights on team building and company culture
3 PM - 4:45 PM: Dealer Educational Sessions
3 - 3:45 PM: Full Shelves, Full Potential: Improving Fill Rates for Supply Chain Access, speaker Jeremy Smallwood
Grand Ballroom 1 - 2
3 - 3:45 PM: From Firefighting to Focus: A Business Framework Grounded in EOS and Traction, speakers Michelle Dalton & Matt Wisniewski
Grand Ballroom 3 - 4
4 - 4:45 PM: Beyond the Counter: How Digital Expectations are Reshaping Parts Sales, speaker Brad Buhl
Grand Ballroom 1 - 2
4 - 4:45 PM: The AI Effect: How Artificial Intelligence is Reshaping Cybersecurity, speaker Aaron Rush
Grand Ballroom 3 - 4
5 PM - 7 PM: Exhibitor Expo & Reception
Grand Ballroom 6 - 10 & Prefunction
Dealers explore the Exhibitor Expo Hall; an open bar is later provided. Magician David Ranalli performs magic tricks throughout the crowd.
7 PM - 9 PM: Appreciation Dinner & CEO Address
Grand Ballroom 5
Aurora Parts CEO & President Brad Fulkerson speaks about the past year. A sit-down dinner is provided.
9 PM - 11 PM: Entertainment
Grand Ballroom 5
Enjoy a spectacular performance by magician David Ranalli.
Wednesday, August 20
6:30 AM - 7:45 AM: Breakfast
Prefunction
Breakfast is provided for attendees.
7:45 AM - 8:30 AM: Looping Shuttle to Lucas Oil Stadium
Event Center Drive
Make your way to Lucas Oil Stadium, home of the Indianapolis Colts!
8:30 AM - 11:30 AM: Lucas Oil Stadium Field Day
Lucas Oil Stadium
Compete against other attendees in a variety of Field Day activities.
11:30 AM - 12:30 PM: Boxed Lunch & Looping Shuttle to J.W. Marriott
Lucas Oil Stadium
A boxed lunch is provided. Return to the hotel.
Noon and After: Departure
Attendees depart the conference.